Privacy Policy

Privacy Policy

We are committed to transparency. This policy details how ApexTrail collects, uses, and protects your personal information.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

  • Contact details: name, address, billing address, shipping address, phone number, and email address
  • Financial information: credit card, debit card, financial account numbers, payment card information, transaction details, form of payment, payment confirmation
  • Account information: username, password, security questions, preferences and settings
  • Transaction information: items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, and past transactions
  • Communications: information you include in communications with us (e.g., customer support inquiries)
  • Device information: information about your device, browser, network connection, IP address, and unique identifiers
  • Usage information: how and when you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: when you create an account, visit or use the Services, communicate with us, or provide personal information
  • Automatically through the Services: from your device when you use our products/services or visit our websites, through cookies and similar technologies
  • From our service providers: when we engage them to enable technology and when they collect/process information on our behalf
  • From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for:

  • Provide, Tailor, and Improve the Services: Process payments, fulfill orders, remember preferences, send account notifications, process transactions, arrange shipping, facilitate returns/exchanges, enable reviews, and create a customized shopping experience
  • Marketing and Advertising: Send marketing communications by email, text or postal mail, and show online advertisements based on your activity and purchases
  • Security and Fraud Prevention: Authenticate accounts, provide secure payment experience, detect fraudulent/illegal activity, protect public safety, and secure our services
  • Communicating with You: Provide customer support and maintain our business relationship
  • Legal Reasons: Comply with applicable law, respond to valid legal process, investigate violations of our terms or policies

How We Disclose Personal Information

We may disclose your personal information to third parties in certain circumstances:

  • With Shopify, vendors and service providers: IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping
  • With business and marketing partners: To provide marketing services and personalized advertising based on your online activity
  • When you direct or consent: Such as to ship products or through social media widgets/login integrations
  • With our affiliates or otherwise within our corporate group
  • In connection with business transactions: Mergers, bankruptcy, legal obligations, subpoenas, to enforce terms of service, and protect our rights and users

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify and third parties located in different countries. Apextrail uses Shopify enhanced features that incorporate data from your interactions with our Store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information.

To learn more: Shopify Consumer Privacy Policy

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent/guardian of a child who provided us with personal information, contact us to request deletion.

As of the Effective Date, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Security: No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may not be secure while in transit. We recommend not using unsecure channels to communicate sensitive or confidential information.

Retention: How long we retain your personal information depends on factors such as:

  • Whether we need the information to maintain your account
  • To provide Services
  • Comply with legal obligations
  • Resolve disputes or enforce contracts and policies

Your Rights and Choices

Depending on where you live, you may have the following rights:

  • Right to Access/Know: Request access to personal information we hold about you
  • Right to Delete: Request that we delete personal information we maintain about you
  • Right to Correct: Request that we correct inaccurate personal information
  • Right of Portability: Receive a copy of your personal information and request transfer to a third party
  • Right to Opt Out: Opt out of the "sale" or "share" of your personal information or targeted advertising. [Exercise your rights here]
  • Objection to Processing (UK/EEA): Ask us to stop or restrict processing for certain purposes
  • Withdrawal of Consent: Where we rely on consent, you have the right to withdraw it

Note: We will not discriminate against you for exercising these rights. We may need to verify your identity before processing requests.

Managing Communication Preferences

We may send you promotional emails. You may opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails about your account or orders.

Global Privacy Control: If you visit our website with Global Privacy Control opt-out preference signal enabled, we will automatically treat this as an opt-out request for your device and browser. Learn more at https://globalprivacycontrol.org/

Contact Information

Should you have questions about our privacy practices or this Privacy Policy, or to exercise your rights:

Email: Contact.Apextrail@gmail.com

Address: Northwest Registered Agent LLC
1001 S. Main St. STE 600
Kalispell, MT, 59901, USA

For applicable data protection laws, Apextrail is the data controller of your personal information.